Anderson Valley Brewing Company Enters Twelve Ounce Market
Boonville, CA – November 25, 1997 – In early November, Anderson Valley Brewing Company, producer of some of the best ales in the world, and rated one of the Top Ten Breweries of the Year by the World Beer Championships, will enter a new market, with the release of two ales in twelve ounce six packs, Boont Amber Ale, and Hop Ottin’ India Pale Ale throughout California, and several other states.
The micro brewery, which introduced the twenty-two ounce "Bomber Bottle" to the U.S. beer industry, in 1989, has entered the twelve ounce market due to increasing requests for the smaller package. "People find the twelve ounce bottle more convenient, than the twenty-twos. Now that we’ve tripled production capabilities, we can accommodate them," said Dr. Kenneth Allen, President.
Boont Amber, has been bottled since the company opened in 1987, and today is the company’s best seller. Boont Amber is a medium-bodied pale ale with a beautiful copper colour, a robust head, and the rich flavour of caramel malt, and was voted by the San Francisco Bay Guardian to be the "best beer brewed in Northern California." Hop Ottin’ India Pale Ale, the newest addition to the company’s line of ales, has become quite popular at draught establishments throughout California. Requests to bottle it have been flooding the brewery since its release. Hop Ottin’ I.P.A. is full bodied, with a deep golden-bronze color, and a pronounced hoppy bite. It is brewed with several hop additions during the boil, and finished with traditional dry hopping to intensify its flavour. It has been described as "a hop-head’s dream beer."
The Company’s mascot, the Legendary Boonville Beer (a bear with antlers, thus a beer) has made its distinctive appearance on the new packaging. The labels and six pack carriers will offer the familiar view of scenic Anderson Valley, as portrayed on the original twenty-two ounce labels, but with the addition of several beers enjoying the sun and scenery.
"It’s the evolution of the bottled ale," said Josh Charlton, the company’s Northern California Sales representative. "In 1987, we started bottling in champagne bottles, then moved into wine bottles. Later, we introduced the twenty-two ounce bottles, which were so successful, they became an industry standard for the micros. Now we’re in twelve ounce bottles."
Founded in 1987, Anderson Valley Brewing Company craft-brews their ales from only the finest natural ingredients; malted barley, grains, hops, yeast, and pristine Boonville mineral water. Rated one of 1996’s Top Ten Breweries of the Year, by the World Beer Championships, of Chicago, Illinois, Anderson Valley Brewing Company bottles eight of their draught ales, and offers more than fifteen seasonal ales, including Oktoberfest, solely on draught. The brewery’s commitment to craftsmanship, and their unique recipes, produce distinctive, world-class ales, which are long-time favorites of discerning beer lovers across the country.
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