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PRESS RELEASES - 1998
2008 , 2007 , 2006 , 2005 , 2004 , 2003 , 2002 , 2001 , 2000 , 1999 , 1998 , 1997 , 1996

 

Events | Beer Fest | What's New | Press | Awards | Brewer's Corner

INDEX 1998

Archive Index:  Past releases and stories from AVBC


BOONT AMBER NAMED NATION'S BEST
Boont Takes the Gold at GABF for American-Style Amber Ale

DENVER, Colorado - October 3, 1998 - Of, course, we always knew it to be true, but it's nice that the experts have once again agreed with us.  Anderson Valley Brewing Company's Boont Amber Ale was recognized as the Nation's Best American-Style Amber Ale at the 17th annual Great American Beer Festival, the largest gathering of breweries in the country.  The panel of certified judges selected Boont Amber for the gold medal over 90 other entrants in the category (the third largest category this year), through a series of blind-tastings.  To earn a GABF gold medal an ale must be, in the judges estimation, the World Standard of Excellence, another reason we like to say that our beers are world class.

With a record 1,926 beers entered by over 450 breweries from across the Nation, the competition for a medal this year was fierce.  We, however, are no strangers to awards and medals.  With six previous GABF medals, and the honor of earning a spot on the World Beer Championship's Top Ten Breweries of the Year in 1996 and 1997, we continue to be recognized by the professional tasting panels and beer lovers alike.  Brit Antrim, our Head Brewer said, "This just goes to show that if you pay attention and do things right, increased volume and quality can go hand in hand.  This year we'll be doubling our production, and we've still maintained the quality and craftsmanship for which Anderson Valley Brewing has always been known." 

Unlike some breweries are rumored to do, we do not produce a special ale exclusively for the GABF competition, nor do we tinker with an existing recipe, to send a heartier version to the competition.  The beer we send is from the same batch that gets bottled and goes to the stores.  Some of you reading this probably drank some of the very same batch of Amber that went to Denver for judging.  "We try to make a quality beverage people will truly enjoy and hope it fits into one of the categories for judging, as opposed to brewing to the exact parameters of a particular style," said Dr. Kenneth Allen, President.  The wisdom of this approach was made apparent when the awards were being announced.  Often, when medals were being called out, the crowd's applause was kind of sparse, or half-hearted, as if those in attendance (brewers, mostly, and the Beverage Media) were wondering why that beer had won.  But when our medal was announced, there came a resounding cheer from the whole crowd, as if they were saying, "YEAH! That is the best.

In other GABF news, Ken was once again elected to the post of Chairman for the Association of Brewers.  This is his second stint in this office.

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We're Flying High

September 3, 1998  -- If you're the type that does much flying in corporate jet airlines, check out September's issue of STRATOS magazine.  We got a glowing write up titled The World's Best Beer, by staff writer Andrew Strachan who recently came out to tour and sample us.  Next time you're flying to Milan to have a power lunch and make that Big Deal, check it out

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New Labeler - New Labels

As we mentioned in the last issue, we're upgrading our labeler on the twelve ounce line (see New Six Packs In Planning Stage of the Summer 1998 issue).  For you brewing equipment Techno-geeks, it's a Krones Solomatic thirty station labeler with eight pallets for each of the three labels, and it should be capable of running at six hundred bottles per minute.  At that speed we should be able to pump out a pallet of beer (seventy two cases, twenty four bottles each) in just under three minutes.  That's fast.   As the Boont Steinber  Greeley's editor, and A.V.B.C Marketing Director, I can personally vouch for  how fast that is, because I'm also the guy running the twelve ounce labeler (we're still a small, close knit company, after all), and at that speed, I'm going to have my hands full just feeding the monster all the  labels it needs.

Anyway, it looks as though the new six packs may be out as early as February of next year, so be on the look out.

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Construction Update

(11/98) Construction of our 185 bbl showcase Bavarian-style brew house continues, seemingly slowly but most surely. Almost all of the concrete work is done, and the structure of the entire bottom floor is complete The concrete work took so long, primarily because of all the rebar work that goes into reinforcing the lower level. We not only have to meet California's strict earthquake codes, but these lower walls will be supporting a great deal of weight. The ceiling has three holes in it; each lined with half-ton steel rings, and each more than ten feet in diameter. Through these we will suspend our copper Huppman brewing vessels, which we purchased from closed German breweries, in 1995.  Now that we're done tying rebar, progress will be more apparent, for those of you who happen by occasionally to look at it.

Rather than heat the kettles with direct flame, as the German breweries did, we've done away with the fireboxes below the vessels, and will heating our wort and liquor with the latest in wort boiling technology, calandrias.  A calandria is a double-walled cylinder, with steam circulating within its walls.  The calandria is within the vessel, and submerged in the fluid to be heated.  When steam is pumped through the calandria, it heats the surrounding fluid, creating convection currents, which thoroughly stir the fluid and provide an even heating.  We expect this will result in quicker boils and greater fuel efficiency, as well as reducing the emissions that are a result of flame heating.

The next step in construction will be erection of the steel framework of the upper two floors.  This is not a small task in itself, as some of the loads we'll be lifting with cranes will be in the neighborhood of 10,000 lbs.  Lots of heavy lifting, but at least it will move quicker than the cement.

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Brewer's Corner - by Brit Antrim

This November 14th, I had the honor of hosting a five course Brewer's Dinner at our pub, the Buckhorn Saloon, primarily for the benefit of some of the Valley locals, and several of our distributors. Our next Brewer's dinner will be advertised in the Greeley, so you, dear reader will be able to attend.  If you've never been to a brewer's dinner, here's how this one went.

We started the evening off with appetizers (vegetables and dip, bruschetta, and porter-stewed sausage) paired with High Rollers Wheat Beer, which has a light, tart, almost fruity flavor, and goes well with lighter fare. The second course was shrimp bisque and Caesar sala.  These were paired with Poleeko, whose hoppy bite and light malty body, both complemented and set off the rich, buttery bisque and the tangy Caesar. The third course, sort of an in-betweener, was a crispy crab cake, served over a roasted red bell pepper aioli sauce.  This we relished with Boont Amber Ale. Boont Amber's smooth flavor gives it  the rare quality of being excellent with virtually any meal, and it helped lead us into the fourth course, the entrée.

Here, at the peak of the meal, we were treated to roast duck breast with a raspberry-rosemary-Winter Solstice glaze, and Porter au jus prime rib, served with sides of brown rice and ratatouille.  This full flavored dish was paired with Deependers Porter and Belk's Extra Special Bitter Ale, to blend with the roasty meat flavors and counterpoint the smooth sweetness of the zucchini in the ratatouille and the duck glaze.

Finally for dessert, we forced ourselves to eat puffed pastry with vanilla whipped cream and strawberries, and chocolate mousse.  These were paired with our Barney Flats Oatmeal Stout, which could easily have been served as dessert all by itself.

My hat is off to the Buckhorn chefs, Robert Vaughn and Mark Dull, who prepared this sumptuous feast.  Now that you're salivating, thinking about this titanic gastronomical event, please don't think I've just been teasing you with it.  I just want all our readers to be on the lookout for our next Brewer's Dinner, which will be advertised, in a future issue.  You're all invited, and I hope to see you there.

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Haunted Brewery

Once a year, since 1996, we've been turning our brew house into a boo-house for the benefit of Anderson Valley kids of all ages.  From six to nine on Halloween Night, we take brave souls on a free  tour of our brewery, as it might appear in a Wes Craven film.  A few disfigured bodies strewn about, a skeleton driving the forklift, lots of candles and jack-o-lanterns, boiled brewers climbing from the kettle, and finally a trip through the strobe-lit drive-in refrigerator, where a maze of kegs and pallets (and the odd ghost or ghoul, waiting to pounce) must be navigated.  Each year has been different, and each a big success.

In spite of a little cold rain, this Halloween's Haunted Brewery was an even bigger  success than the last two, in part because of our construction project out front. Visitors entered at the front gate, (passing beneath a figure hung from a noose) to see the first floor of the new brew house, which currently looks like a cement bunker, transformed into a medieval scorcerer's castle.Torches lined the front wall, as shillouetted figures paced past the guillotine and gallows on the parapets.  The entire scene was dramatically backlit by the brewery's pale orange exterior lights, and every so often a cloud of CO2 fog would billow over the waiting visitors.

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Second Annual Boonville Beer Festival

We had so much fun last year at our new brewery's grand opening, that we decided to do it again, but this year, we'll turn it into a full-blown beer festival. Much like last year, this will be an open-air event under the shady oak trees on the grounds of our 18000 sq. ft. brewery, in bucolic Boonville. This year, however, we've invited several other breweries to pour beside us, and we'll have several Mendocino and Sonoma County wineries and restaurants offering samples, as well. Beer, wine, Beer, food, Beer, music, Beer, and more. All samples are included in the price of admission ( no beer tickets, no food tickets, no medallions to punch), but bring a little extra green, in case you find a tee shirt from your favorite brewer that you just can't live without.

Proceeds from this non-profit event will benefit the Anderson Valley Volunteer Fire Fighters Association, and the Anderson Valley Ambulance Service.

Here are the Details:

  • April 25th, 1998
  • 2:00 to 6:00 pm
  • 17700 Highway 253 - Boonville, California
  • Exhibitors:
    • Anderson Valley Brewing
    • Deschutes Brewing
    • Eel River Brewing
    • Humboldt Brewing
    • Lagunitas Brewing
    • Lost Coast Brewery
    • Marin Brewing
    • Mendocino Brewing
    • Mount St. Helena Brewing
    • Napa Valley Ale Works
    • North Coast Brewing
    • Russian River Brewing
    • Sierra Nevada Brewing
    • Mendocino & Sonoma County Restaurants and Wineries
  • Music by Wendy DeWitt and the Blue Saloon,with special guest Pilar Duran
  • $20.00 advance sale, $25.00 at the door, $15.00 Designated Driver at the door
  • Call (707) 895-BEER for more information and ticket sales!

We can't wait to see you under the oaks!

P.S. While you're in town, you may also want to visit the Anderson Valley Unity Club's Wild Flower Show. Admission is free and the displays are delightful. April 25th and 26th, 9:00am to 5:00pm, at the fairgrounds in downtown Boonville.

Exhibitor list subject to change without notice  

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Barney is No Blarney

Here's a great bit of news, Barney Flats Oatmeal Stout is making a trip across the big pond to the Land of Guinness, to be included in the International Stout Week in Ireland, sponsored by Murray Consultants, of Dublin, Ireland.

The firm was inspired by world renowned beer expert, Stuart Kallen's book, "The 50 Greatest Beers in the World," which lists ten stouts, including our very own Barney Flats Oatmeal Stout. The book describes Barney Flats as, " Slippery, creamy, dark, and sweet as a Pacific May morning... Soft and complex, this beer could almost be poured over Coco Puffs for breakfast." Murray Consultants felt that the high number of stouts in the top fifty reflects the growing international interest in specialty beers, and considered this a great opportunity to let the world know that even in Ireland, there's more to stout than just Guinness. 

The event, to be held in both Dublin and Cork, will take place September 1998, and will feature most, if not all of the stouts listed in Kallen's book.

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Brewhouse Expansion Continues

That's right folks, we've begun the third phase of our brewery expansion project.  You may remember that December 2, 1996, we brewed our first batch of ale in our new 30 barrel brewhouse, just a mile from our original 10 bbl brewpub.  That was the first step in our project. Then in December 1997, we introduced our first sixpacks.  Now the third stage; construction of a 187 barrel, three story, showcase brewhouse, featuring the four all-copper Huppman brewing vessels that we salvaged from defunct German breweries in 1995 (each is over ten feet in diameter). 

On April 27th, we broke ground for the 38' by 48' structure,  right beside our current 18,000 sq. ft., 30 bbl brewhouse, and our construction crew poured the foundation on June 17th.  On July 17th, our second pour formed the walls of the first floor/basement level.  As with all of our construction projects, we are doing most of the work in-house.  Concrete pours, and other construction jobs that require many hands have to be scheduled for days that the brewing/bottling schedule is light, because our construction crew consists of about a dozen members of the brewery staff, headed by local contractor, Jeff Fox.  "We're building a three story Bavarian brewhouse to California earthquake code.  There's going to be a lot of concrete in this sucker," said Dr. Kenneth Allen, company President.  In fact, we estimate that there will be about seven hundred tons of it by the time we're done.  Since time is of the essence when working with concrete, he has been joining the work crew to help finish the concrete before it sets.  

When finished in early 1999, the new brewhouse will actually contain two separate brew systems.  An eighty-five bbl system (originally from Magnus Braü, in Kassendorf, Germany) and a one-hundred bbl system (from Ambrose Brutting Braü, of Stoffelstein, Germany) will be interconnected, to eventually  allow brewing around the clock.    "If a brewer didn't buy them, these beautiful copper lauter tuns and kettles would have just been scrapped and melted down," Ken said.  "Nobody makes vessels like these anymore.  It really seemed a shame to let them get destroyed, so I rescued them," he added.  Ken, and a few members of our staff traveled to Germany in 1995 to obtain the vessels and related brewing equipment.

We'll keep you abreast of developments in our expansion in future issues of the Boont Steinber Greeley, but if you want to get the latest news as it's breaking, check out our website at http://www.avbc.com.  In the "News" section.

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Other Improvements

In addition to the major construction we're working on, there are lots of smaller expansion projects we're always performing.  Sales have been good, with 41% growth in sales from 1996 to 1997, so to keep up with demand, we're always having to make some improvement or other.

Sales have been so good, in fact that,"we can't even keep the bright tanks full," said Cellar Master, Bret Cooperrider.  So, in early February we installed our second 200-bbl bright beer tank.  The brights are where the beer is stored after fermentation and filtration and before kegging and bottling.  This new tank brings our total beer holding volume up to 960 bbl, or 29,740 gallons.  "We're brewing more beer than ever, but if you think of where we've come from, these new bright beer tanks are just enormous," said Ken Allen.  "Each holds two hundred eighty-eight gallons B.S.G. [Below Sight Glass, - the very bottom portion of the tank, in which the fluid level within cannot be inspected visually].  Two hundred eighty-eight gallons is almost as much beer as we could brew, at our original site," he added.

We've also been increasing the number of fermenters, to help keep those brights full.  With the addition of two more fermenters to the brew house in early July, our fermenter capacity is up to just over nine hundred bbl, or about 28,000 gallons.  "It's a good thing we're building the new brewhouse, because pretty soon, there won't be room for the brewing equipment in here," said Head Brewer, Brit Antrim. 

On top of these changes, we're also adding an automated case un-packer to our twelve-ounce bottling line.  This, in addition to the installation of a new, faster labeler in the near future, will allow us to produce our increasingly popular six-packs three to four times more quickly, and introduce more products in six packs (see p 2).

All the little things we do, and the big things too, combine to get the Boonville Beers to you thirsty fans.  Thanks for making what we do possible.

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New Six Packs in Planning Stage

Yes, beer fans, more six packs are coming.  We've gotten a new-used Krone's Solomatic labeler, which should greatly improve our ability to produce those handy little, half-dozen beauties, allowing us to increase our six-pack production and selection.  Soon, we will be introducing Barney Flats Oatmeal Stout (chocolatey-rich, creamy-smooth, with just a hint of hoppy bite), along with another, as yet undecided flavor.  Both Belk's ESB (oh so hoppy, but just malty enough to take the edge off), and Poleeko Gold Pale Ale (honey-gold, crisp and clear, with a hoppy finish) are being considered for the second flavor.

To accommodate the speed of the new labeler, we will be redesigning our 12 ounce labels, and some of these changes will be echoed on the 22 ounce Bomber bottles.  Have no fear, the familiar beauty of the Anderson Valley and our distinctive hop-crest logo will remain on all of our labels, so you'll still be able to identify your favorites, with just a glance at the shelf. 

First, the twelve ounce bottles will be getting a new neck label (higher up, and a full wrap), and there will now be a back label as well, to carry all of the annoying stuff the government requires, leaving the valley image, undisturbed, on the front.  We also expect to use metallized labels on the twelve-ouncers, much like the Bombers.  To keep our bottle image consistent, we plan to add Barkley, the Legendary Boonville Beer to the Bombers' valley scene, as we did on the twelve ouncers.  We'll also be rewriting the text on the Bomber's sidebar (we've had the same story there for almost ten years, you must know it by heart by now).  We're also taking this opportunity to rethink the look of the beer names and update them on both styles of label.  We've tried to make them more distinctive (and in some cases more legible), while still utilizing each beer's familiar and unique lettering style.  

It will be a few months before the new six-packs come out, since redesigning the labels, designing the new carriers and cases, and the refurbishment of the labeler will take some time, but we wanted you to have a heads-up.  Keep your eyes peeled, and check out our website (http://www.avbc.com) for any updates on our progress.

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At What Price - Convenience?
by Josh Charlton   So. Cal. Dist. Sales Mgr.

"Hey, Babe, when you go to the store, pick me up another case of beer," he hollers, as he snaps open his tenth can of mega-brew, and surfs through channel after channel of mindless eye-candy and athletes destroying their bodies to buy themselves mansions and sell you shampoo.  "Get whatever's on sale this week, I think it's Pacific Wolf ," he adds, through a mouthful of potato chips.

This, my true-brew friends, is the image of the stereotypical beer drinker... pathetic, but true.  It's not how you see yourself, nor is it how we see you, but it is how the  marketing geniuses at the mega-breweries and the super-markets  see you.  They think you wouldn't notice or appreciate the differences between a bubbly, rice-based, mega-brew and a rich, flavorful, craft-brewed beer (made with more barley and hops than the big boys can shake a six-pack at).  They conspire to keep prices of all beer uniformly low,  regardless of any differences in quality, complexity, and spirit.  All too often, super markets won't carry a truly fine micro-brew, because the price is higher than a big brewer's micro-look-alike.   Some supermarkets even offer savings when you buy potato chips with your case of mega-brew.  You'll never see a coupon for a free bag of Cheesy-Poofs when you buy a case of Corduroy-Hills Merlot.  That's because the marketing big boys see wine and wine connoisseurs differently than beer and beer drinkers.  Wines vary greatly in price, in direct relation to their ingredient quality, production costs, and complexity.  Under the mega-brewery's influence, however, the markets propose that all beer is the same, and should be priced accordingly.  Thus it gets harder for beer connoisseurs to find quality beer, and more micros kill themselves selling their beer virtually at cost, to get it into the mega-stores, where most of the shoppers are.

Don't despair, you can help educate the super markets.  First, don't ask them, "why can't I find an Anderson Valley tie-in with Ridges Potato Chips" or, "when is this outstanding, world-class ale going to be on sale at a dirt cheap price."  Instead, ask yourself how it came to be that you let yourself reinforce the  marketer's image of the beer consumer.  When did you agree to become a marketing mouse, and receive a weekly mailer convincing you to buy junk food and cheap beer, so you can save fifty cents and win that free trip to Orlando.  Fight back.  Look for fewer bubbles and less rice.  Demand greater choice.  Drink less and enjoy more.  Decide to pay a little bit more for infinitely better quality.  Savor the calories in your beer, and leave the potato chips  on the shelf.  If the store you usually shop in doesn't offer you these options, shop at a better market, perhaps the one with the massage booth and the Anderson Valley beers.

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Two Hellos and a Good-bye

There have been some staff changes in the brewhouse, recently.  Nile Zacherle, our former Quality Assurance lab tech, has shifted gears and decided to move from beer, into the wine industry.  He'll travel a bit, then settle down at his new job with Navarro Vineyards, here in Anderson Valley.  Best of luck, Nile.

In Nile's place, we've hired Debbie Coe, who graduated California State University, Fresno with a B.S. in Animal Science.  Among other jobs, Debbie has been a full-status Inspector for the Department of Food and Agriculture, inspecting grapes and grape juice for the wine industry, and a Microbiology Lab Technician, for Zackey Farms, Inc. , so she's had a good bit of experience looking through microscopes and using refractometers. Another addition to the brewery staff which went unreported when it happened (better late than never), is Bret Cooperrider.  Bret joined our team as Cellarmaster (he calls the position Cellar Rat) in October 1997.  With seven years experience in the brewing industry, he has worked for Old Colorado Brewing Company (Brewer's Assistant), New Belgium Brewery (Production Supervisor), and Odell Brewing Company (Brewer), all of Fort Collins, Colorado.  Bret is responsible for taking our beers through final fermentation, to filtration, and lastly, maintains them in the bright tanks until they are kegged or bottled.

We welcome both Bret and Debbie to the team.

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Boonville Beer Cubs?

THEY'RE HERE!
You asked for them, you got them. In early November, 1997, we entered a new market (for us), with the release of two of our award winning ales, Boont Amber Ale , and Hop Ottin' India Pale Ale in twelve ounce six-packs. The long neck bottles look like miniature versions of our twenty-two ounce "Bomber Bottles"," and both the carrier and bottle labels bear the likeness of our mascot, Barkley, the Legendary Boonville Beer. The six-packs are currently being sold throughout California, and we expect to be releasing them to our out-of-state distributors by the end of February.

Hop Ottin' India Pale Ale is the newest addition to our family of fine brews. It's become so popular that requests to bottle it have flooded the brewery, ever since its draught release. Hop Ottin' IPA is full bodied, with a deep golden-bronze color, and a pronounced hoppy bite. We add hops several times during the boil, and finish the beer with traditional dry hopping (steeping even more hops in the fermented beer during storage), to intensify its flavor. It has been described as "a hop-head's dream beer."

What's in the future? Well, we're thinking of releasing our world renowned, gold medal winning, Barney Flats Oatmeal Stout in six-packs next. Look for the six packs in the store nearest you. Just look for Barkley strolling through our lovely valley, and you'll know you've come to the right place. It makes you glad you live around here.

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PUB NOTES Buckhorn Hosts Brew Dinner

On Friday, May 15th, our brew pub, the Buckhorn Saloon will be hosting a Special Beer Dinner, at 6:30 pm. Guests will first be given a tour of our new 18000 sq. ft. brewing facility, at 17700 Highway 253, Boonville, then retire to the pub, at 14081 Highway 128, Boonville, to enjoy a stunning five course dinner, each course paired with selections of our world famous beers. Guest chefs will be Lois Weinstein and Jim Carrigan, both of Santa Rosa, California. Tickets are $30.00. Seating is limited and reservations are required. To place your reservation, or for more information, call the Buckhorn Saloon, at (707) 895-3369,  (or the brewery at 707-895-2337 if no answer).

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AVBC Adds New 200 bbl Tank

BOONVILLE, CA - February 3, 1998 - Today, Anderson Valley Brewing Company, makers of fine, craft -brewed ales, installed its second 200 bbl bright beer tank at their 30 Bbl brewery, in Boonville California. Anderson Valley Brewing Company produces the Boonville Beers, several ales considered by many to be among the best beers brewed in the world, and is the only American brewery ever to be included twice among the World Beer Championships' Top Ten Breweries of the Year. The newly installed vessel brings the company's total beer holding volume up to 960 bbl, or 29,740 gallons.

Sales for the micro brewery in rural Anderson Valley have been good, with 41% growth in sales from 1996 to 1997. "We can't even keep the bright tanks full," said Cellar master, Bret Cooperrider. Since December 1997, when the brewery began bottling two of their products in twelve ounce six-packs, sales have soared, and not just for the new package. The heightened awareness of the brewery and its products created by the six-packs has increased the sales of their original twenty-two ounce bottles, as well.

"We're brewing more beer than ever, but if you think of where we've come from, these new bright beer tanks are just enormous," said President, Dr. Kenneth Allen. "Each holds two hundred eighty-eight gallons, below the sight glass. That's almost as much as we used to be able to brew at our original site," he added. The brewery has grown considerably since it opened its doors in late 1987. In 1988, their first full year of business, Anderson Valley Brewing produced just over 547 barrels of ale. Last year, production was almost 7,415 barrels. "We expect to be up to about 8500 barrels by the end of this year, in preparation for the next stage of our expansion, to as much as 185 barrels," said Marketing Director, Peter Suddeth.

Founded in 1987, Anderson Valley Brewing Company craft-brews their ales from only the finest natural ingredients; malted barley, grains, hops, yeast, and pristine Boonville mineral water. Rated one of the TOP TEN BREWERIES OF THE YEAR, by the 1996 and 1997 WORLD BEER CHAMPIONSHIPS, of Chicago, Illinois, Anderson Valley is the only American brewery to be placed on this annual list twice. Anderson Valley Brewing Company bottles eight styles of ale, including Boont Amber Ale, Barney Flats Oatmeal Stout, and Hop Ottin' India Pale Ale, and offers several other ales, solely on draught. The brewery's commitment to craftsmanship, and their unique recipes, produce distinctive, world-class ales, which are long-time favorites of discerning beer lovers across the country.

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